“We have a lot of interesting data and stories to tell, so it just really felt like a great opportunity for us.” The first episode, for instance, reflects on the propensity for people to begin online dating encounters with the message “hey.” Information from Giphy, a GIF search engine that allows Tinder users to message short animated images to each other, showed that people who use GIFs on Tinder are 30% more likely to get a response, and GIF users have conversations that last twice as long.Tinder and Giphy’s data also revealed that Tinderers make particularly frequent use of GIFs of “Friends” character Joey Tribbiani saying, “How you doin’?
Companies that advertise on podcasts hope they can align their brand with a hit show, but increasingly some marketers are plunking down even more cash to make their own audio programs instead.
The latest brand to try its hand at a sponsored, or “branded” podcast?
The older a sample is, the less (the period of time after which half of a given sample will have decayed) is about 5,730 years, the oldest dates that can be reliably measured by this process date to around 50,000 years ago, although special preparation methods occasionally permit accurate analysis of older samples.
The idea behind radiocarbon dating is straightforward, but years of work were required to develop the technique to the point where accurate dates could be obtained.
Companies in the podcasting space are taking advantage of the sector’s growth by spinning up shows on behalf of brands like e Bay and General Electric which can cost a marketer in the mid six figures.