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So what are businesses doing to ensure the 55% of the market who celebrate the occasion, will want to purchase their products?
We take a look at some of the best efforts to persuade consumers to love their brand and the creative thinking behind it.
The average consumer is set to spend even more in 2016, with statistics showing that on average, men spend more than twice as much as women.
What’s also interesting is that we spend more on treats for our furry loved ones than we do on our respected co-workers.
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