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Female students are flocking to a ‘sugar daddy dating’ website, according to its founders.
Seeking claims thousands of UK undergrads have joined the site, which matches rich older men with good-looking women.
The site is used by rich businessmen with an average income of £170,000 a year.
Hundreds of students have reportedly signed up to a "dating" website that enables students to meet people willing to fund their degrees and lifestyles whilst at university.
Nearly 2,000 women students in the UK are said to be registered on Seeking Arrangement.com, which promises to match "sugar babies" with "sugar daddies".
In exchange for a relationship, they are lavished with gifts and even cash allowances.
The average female student on the site receives £5000 a month.
A Canadian university student says she's benefited greatly from becoming a "sugar baby," and that people who condemn relationships that may involve an exchange of money between young, college-aged women and financially stable, older men are wrong to call it a sex trade.